| With over 20 years of experience as a non-profit director, consultant, board member, and volunteer, Susan Glenn has a 360 degree view of the non-profit sector. She uses that perspective to help worthy causes communicate their missions clearly and cost-effectively. |
| Marketing materials An inspiring national grassroots organization, the Black Women’s Agenda needed to update its decades-old marketing materials. After reviewing dozens of program documents, Susan boiled down their core message into this compelling case for support. A new tagline “Speaking for Ourselves” emerged in the process, reminding the organization and its supporters of BWA’s role in the African American community. (Graphic design by MZ Addy, a Glenn Write service partner.) |
| Donor appeals In tough economic times, Susan's appeals take an upbeat, creative approach. Here we cast WEB as the “Little Economic Engine that Could.” WEB supporters said they thought this annual giving letter creatively captured the true spirit of the organization. (Graphic design by Glenn Write service partner, Visual Arts.) |
| Event branding and communications From initial concept, titles, and taglines through ads, e-campaigns, and print collateral, Glenn Write Communications has helped communicate success for major events such as the annual YWCA Leader Lunch, the Women Mean Bu$ine$$ Conference, the TASTE of Success and more. . |
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